Is Craft Beer More Appealing to Women Than Mainstream Beers?

Ever wondered why your friends rave about craft beer but yawn at the mention of big-brand lagers?

Honestly, before founding Hurray’s Girl Beer, mainstream beer felt about as thrilling as watching paint dry. I mean, can we all agree mainstream beer commercials look like they've been copy-pasted since the 90s? Same tired image: dudes hanging out at barbecues or watching football. No shade if that's your vibe, but there's a lot more to beer than a six-pack and sports.

Women have always loved beer (surprise!)

Here's the kicker: historically, beer brewing was predominantly done by women. Seriously. It wasn’t until modern marketing strategies decided beer should be "a guy thing" that women somehow got edged out of the beer picture. But guess what—times are changing. And quickly.

Craft beer is way more inclusive, creative, and honestly, just more fun. There's a reason you're seeing more women sipping beers with flavors like *blueberry lavender* and *pineapple yuzu*. It's not because women suddenly discovered beer—it's because beer finally caught up to what women want.

Flavors actually matter (who knew?)

One of the best things about craft beer is its flavor diversity. Mainstream beer usually sticks to one note: bland. I prefer beers with a little personality—something unexpected or exciting. It seems I'm not alone here. Recent studies highlight craft beer preferences among young women, showing we're ditching mainstream beers for more flavorful options.

And honestly, who can blame us? If I’m gonna spend my calories on beer, it better taste fantastic. Craft beer lets you choose flavors that speak to you personally, instead of drinking something generic that tastes like watered-down disappointment.

If that resonates, you might want to check out our full beer collection:

[collection-carousel="beer"]

Craft beer is more welcoming

Craft breweries generally feel way friendlier. Ever been mansplained beer at a mainstream bar? It's like listening to someone explain Netflix to you—you just smile politely while dying inside. Craft breweries, however, tend to have a more laid-back vibe. You’re more likely to find women running the show—something that's highlighted beautifully in this list of inspiring female-owned breweries.

Plus, craft breweries often encourage conversations around flavor, brewing processes, and creativity. It's beer without the gatekeeping. You can walk in knowing nothing about beer and walk out feeling like a confident beer pro. Trust me, it’s a good feeling.

Beer culture is shifting (finally)

The fact is, women are dramatically reshaping beer culture. Mainstream beers aren't exactly rushing to adapt. They're comfortable in their well-worn stereotypes. Craft beer, on the other hand, actively challenges these ideas. It invites us in rather than asking us to fit in.

Take a look at how the craft beer industry recognizes women as influential tastemakers. This piece about women making waves in craft beer sums it up perfectly. We’re not just guests in the beer world anymore; we're the hosts.

Craft beer = creativity + community

If you've been to a brewery lately, you already know craft beer is community-driven. From local ingredients to collaborations, it's less corporate and more personal. It feels good to support something local and creative rather than just another global brand that tastes identical everywhere you go.

If you want to get involved yourself, check out one of our *sip IRL* events. It's a perfect chance to see what I’m talking about firsthand.

Trends don't lie—craft is here to stay

I always find it funny when mainstream brands dismiss craft beer as a passing trend. A recent study on craft beer consumer trends shows craft beer isn't just growing—it's exploding, especially among younger women. Big brands better wake up fast, or they'll be left behind with their commercials stuck in the '90s.

Craft beer merchandise? Say less

And let's be real—craft beer merch is also infinitely cooler than mainstream stuff. Ever see anyone proudly rocking a Budweiser tee? Didn't think so. Check out our own merch collection if you don't believe me. Stylish, fun, and designed with women in mind—something mainstream beer merch rarely considers.

Want to chat beer?

If you're curious, skeptical, or just want to say hi—seriously, reach out via our contact page. I genuinely love talking beer with anyone willing to listen. Bonus points if you send me a funny beer story.

Craft beer for the win

So, is craft beer more appealing to women than mainstream beer? Absolutely. It's inclusive, creative, and lets you choose your own adventure. Craft beer respects your palate, your style, and your voice. And honestly, that's exactly why I got into brewing in the first place.

So next time someone asks why you're not drinking the usual mainstream brew, just smile confidently and say you're busy supporting the future of beer. Or, just tell them it tastes better—because it does.

Cheers To That ❤️,
Ray